{"id":26,"date":"2023-12-06T09:14:39","date_gmt":"2023-12-06T08:14:39","guid":{"rendered":"https:\/\/cinnamondrop.com\/?page_id=26"},"modified":"2024-01-19T18:05:59","modified_gmt":"2024-01-19T17:05:59","slug":"about","status":"publish","type":"page","link":"https:\/\/cinnamondrop.com\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"

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About<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFF8E7″ custom_margin=”-13px||22px||false|false” custom_padding=”||30px|||” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ custom_margin=”|auto|-48px|auto||”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cinnamondrop.com\/wp-content\/uploads\/2023\/12\/P1010394.jpg” title_text=”OLYMPUS DIGITAL CAMERA” align=”center” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” module_alignment=”center” min_height=”675px” height=”562px” max_height=”912px” custom_margin=”22px|2px||-17px|false|false” custom_padding=”|0px|||false|false” hover_enabled=”0″ border_radii=”on|26px|26px|26px|26px” global_colors_info=”{}” min_height_last_edited=”on|phone” sticky_enabled=”0″ custom_margin_last_edited=”on|tablet” custom_margin_tablet=”27px|2px||-17px|false|false” min_height_tablet=”675px” min_height_phone=”675px” custom_margin_phone=”27px|2px||-17px|false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”Qwitcher Grypen|700|||||||” text_font_size=”97px” text_letter_spacing=”2px” header_font_size=”34px” width=”87%” min_height=”100px” height=”100px” custom_margin=”44px||-8px|-112px|false|false” custom_padding=”18px|21px|5px|0px|false|false” hover_enabled=”0″ global_colors_info=”{}” custom_margin_last_edited=”on|phone” custom_margin_phone=”-423px||-8px|-8px|false|false” sticky_enabled=”0″ header_font_size_last_edited=”on|phone” header_font_size_phone=”24px” custom_margin_tablet=”-684px||565px|37px|false|false” header_font_size_tablet=”34px”]<\/p>\n

Et si je donnais une seconde vie \u00e0 mon contenu,<\/h1>\n

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Avec plus de 11 000 photos et vid\u00e9os sur mon t\u00e9l\u00e9phone et un espace de stockage constamment satur\u00e9, on peut dire que capturer l\u2019instant pr\u00e9sent ou le mettre en sc\u00e8ne est devenu une seconde nature chez moi. <\/p>\n

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Seulement voil\u00e0, une fois mes reels et mes stories publi\u00e9es, mes contenus stagnent sur mon t\u00e9l\u00e9phone. Ils ne sont plus que des souvenirs dans lesquels je me plonge rarement. Dommage, non ? <\/p>\n

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D\u2019autant plus lorsqu\u2019on pense \u00e0 tout ce qu\u2019il faut mobiliser pour cr\u00e9er du contenu. <\/p>\n

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Cr\u00e9er du contenu pour ses r\u00e9seaux sociaux demande du temps, de l\u2019\u00e9nergie, de la cr\u00e9ativit\u00e9 et de la logistique. Il faut trouver le lieu id\u00e9al, attendre la bonne lumi\u00e8re, investir dans des accessoires (aka le latte \u00e0 5\u20ac ou bien un gros bouquet de fleurs \u00e0 30\u20ac), trouver l\u2019angle qui fera une bonne prise de vue\u2026<\/p>\n

Autant d\u2019\u00e9tapes tr\u00e8s stimulantes pour les esprits cr\u00e9atifs, mais r\u00e9barbatives pour les autres. Et, quand bien m\u00eame, on adore la cr\u00e9ation et la direction artistique, il est parfois difficile de se d\u00e9gager du temps pour cr\u00e9er du beau contenu \u00e0 proposer \u00e0 son audience.<\/p>\n

C\u2019est l\u00e0 que Cinnamon Drop intervient ! <\/p>\n

” custom_margin_tablet=”|||-16px|false|false” content_tablet=”<\/p>\n

Cr\u00e9er du contenu pour ses r\u00e9seaux sociaux demande du temps, de l\u2019\u00e9nergie, de la cr\u00e9ativit\u00e9 et de la logistique. Il faut trouver le lieu id\u00e9al, attendre la bonne lumi\u00e8re, investir dans des accessoires (aka le latte \u00e0 5\u20ac ou bien un gros bouquet de fleurs \u00e0 30\u20ac), trouver l\u2019angle qui fera une bonne prise de vue\u2026<\/p>\n

Autant d\u2019\u00e9tapes tr\u00e8s stimulantes pour les esprits cr\u00e9atifs, mais r\u00e9barbatives pour les autres. Et, quand bien m\u00eame, on adore la cr\u00e9ation et la direction artistique, il est parfois difficile de se d\u00e9gager du temps pour cr\u00e9er du beau contenu \u00e0 proposer \u00e0 son audience.<\/p>\n

C\u2019est l\u00e0 que Cinnamon Drop intervient ! <\/p>\n

“]<\/p>\n

Cr\u00e9er du contenu pour ses r\u00e9seaux sociaux demande du temps, de l\u2019\u00e9nergie, de la cr\u00e9ativit\u00e9 et de la logistique. Il faut trouver le lieu id\u00e9al, attendre la bonne lumi\u00e8re, investir dans des accessoires (aka le latte \u00e0 5\u20ac ou bien un gros bouquet de fleurs \u00e0 30\u20ac), trouver l\u2019angle qui fera une bonne prise de vue\u2026<\/p>\n

Autant d\u2019\u00e9tapes tr\u00e8s stimulantes pour les esprits cr\u00e9atifs, mais r\u00e9barbatives pour les autres. Et, quand bien m\u00eame, on adore la cr\u00e9ation et la direction artistique, il est parfois difficile de se d\u00e9gager du temps pour cr\u00e9er du beau contenu \u00e0 proposer \u00e0 son audience.<\/p>\n

C\u2019est l\u00e0 que Cinnamon Drop intervient ! <\/p>\n

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<\/h1>\n

Gain de temps\u00a0 \u00a0 \u00a0 \u00c9conomie d’\u00e9nergie<\/h1>\n

S\u00e9r\u00e9nit\u00e9<\/h1>\n

Constance<\/h1>\n

 <\/p>\n

” content_tablet=”<\/p>\n

Gain de temps\u00a0 \u00a0 \u00c9conomie\u00a0 d’\u00e9nergie\u00a0 \u00a0S\u00e9r\u00e9nit\u00e9\u00a0 \u00a0Constance<\/h1>\n

 <\/p>\n

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<\/h1>\n

Gain de temps\u00a0 \u00a0 \u00a0 \u00a0\u00c9conomie d’\u00e9nergie\u00a0 \u00a0 \u00a0 \u00a0S\u00e9r\u00e9nit\u00e9\u00a0 \u00a0 \u00a0 \u00a0Constance<\/h1>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.23.1″ _module_preset=”default” background_color=”#FFF8E7″ custom_margin=”-13px||22px||false|false” custom_padding=”65px||30px|||” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”Qwitcher Grypen|700|||||||” text_font_size=”97px” text_letter_spacing=”2px” header_font_size=”34px” width=”87%” min_height=”100px” height=”100px” custom_margin=”3px||-42px|181px|false|false” custom_padding=”0px|21px|0px|0px|false|false” hover_enabled=”0″ global_colors_info=”{}” content_last_edited=”on|phone” content_phone=”<\/p>\n

Le concept<\/h3>\n

Cinnamon Drop<\/h3>\n

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Le concept Cinnamon Drop<\/h3>\n

“]<\/p>\n

Le concept Cinnamon Drop<\/h3>\n

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Vid\u00e9os de stock, footage, background, b-roll\u2026 Les termes sont nombreux mais ils d\u00e9signent tous du contenu vid\u00e9o libre de droit, que l\u2019on peut utiliser \u00e0 des fins commerciales, con\u00e7u pour les r\u00e9seaux sociaux, qui ne mette pas en avant une personne. C\u2019est un concept fleurissant qui fait \u00e9cho \u00e0 l\u2019essor du format vid\u00e9o sur les r\u00e9seaux sociaux et la n\u00e9cessit\u00e9 de poster du contenu r\u00e9guli\u00e8rement pour satisfaire son audience et accro\u00eetre le pouvoir d\u2019attraction de sa marque.<\/p>\n

Cinnamon Drop se positionne diff\u00e9remment des autres acteurs du secteur en te proposant du contenu esth\u00e9tique mais pas trop. L\u2019objectif est de miser sur le r\u00e9alisme et le home made pour entretenir une certaine proximit\u00e9 avec son audience. Car l\u2019authenticit\u00e9 s\u2019entretient et passe aussi par le visuel et le style de contenu qu\u2019on propose. <\/p>\n

<\/p>\n

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Authenticity first !<\/h2>\n

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Authenticity first !<\/h2>\n

“]<\/p>\n

Authenticity first !<\/h2>\n

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Je n\u2019ai rien invent\u00e9 ! Les vid\u00e9os libres de droit existent depuis longtemps et de nouvelles plateformes apparaissent chaque jour.<\/p>\n

Mais, quand elles ne proposent pas du contenu digne de la d\u00e9mo de Windows 98, elles t\u2019offrent un contenu tellement aesthetic qu\u2019il en devient presque fake. On tombe vite dans l\u2019engrenage, parce qu\u2019on veut cultiver cet univers aesthetic co\u00fbte que co\u00fbte, jusqu\u2019\u00e0 finir par alimenter un compte qui manque d\u2019authenticit\u00e9. Pire encore, on finit par perdre son unicit\u00e9 en proposant exactement le m\u00eame clip vid\u00e9o que des milliers d\u2019autres comptes.<\/p>\n

Cinnamon Drop Content propose des s\u00e9quences aesthetic mais pas trop pour un aspect r\u00e9aliste et home made et garder une certaine proximit\u00e9 avec ton audience et cr\u00e9er du contenu qui lui parle.<\/p>\n

<\/p>\n

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AboutEt si je donnais une seconde vie \u00e0 mon contenu,Avec plus de 11 000 photos et vid\u00e9os sur mon t\u00e9l\u00e9phone et un espace de stockage constamment satur\u00e9, on peut dire que capturer l\u2019instant pr\u00e9sent ou le mettre en sc\u00e8ne est devenu une seconde nature chez moi. Seulement voil\u00e0, une fois mes reels et mes stories […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-26","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/cinnamondrop.com\/index.php\/wp-json\/wp\/v2\/pages\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cinnamondrop.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cinnamondrop.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cinnamondrop.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cinnamondrop.com\/index.php\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":20,"href":"https:\/\/cinnamondrop.com\/index.php\/wp-json\/wp\/v2\/pages\/26\/revisions"}],"predecessor-version":[{"id":2370,"href":"https:\/\/cinnamondrop.com\/index.php\/wp-json\/wp\/v2\/pages\/26\/revisions\/2370"}],"wp:attachment":[{"href":"https:\/\/cinnamondrop.com\/index.php\/wp-json\/wp\/v2\/media?parent=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}